Do you have a self-publishing plan? You have published your very first book. You're ecstatic. You begin to daydream. You see the rave reviews that have been published about your work. You see yourself selling hundreds or thousands or millions of your books. You see your work on the various bestsellers' lists. You see yourself making your mark as renowned authors. This is scenario 1 and it is a nice one. This may be the potential reality for you. But, y ou must not lose sight of other possible scenarios. Scenario 2. You have modest sales, and you don’t make the bestsellers' lists, at least not immediately or maybe never. Scenario 3. You will have few takers for your work, at least in the first few months or even years of publishing your first book, to your grave disappointment. To maximise sales of your book, you must...